The Art of Influence: Explainer Videos Can Boost Engagement

TL;DR

Explainer videos are a valuable marketing tool for small businesses in 2023. They help build a strong connection with the audience and effectively convey a business’s message and value proposition. Research shows that “54% of consumers want to see video content from businesses and brands they support (Collins and Conley 2021).” However, it’s essential to avoid common mistakes when creating explainer videos.

In this article we cover the following:

1. 1. Why are explainer videos important for small businesses?
   2. How can you create compelling explainer videos?
   3. How can you promote your explainer videos effectively?
   4. 6 Mistakes to Avoid When Creating an Explainer Video
   5. Conclusion

Critical Questions to Ask Yourself:

1. 1. Are you using short-form video?
   2. Have you integrated a branded campaign with your videos?
   3. Are you tracking the analytics of your videos?

End State:

Can short-form video work for me? When properly resourced and employed as part of a campaign, yes.

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The Deep Dive

In today’s competitive business landscape, small businesses face numerous challenges when effectively marketing their products or services. Companies must stay ahead of the curve and find innovative ways to connect with their target audience. One powerful marketing tool that can help overcome these hurdles is explainer videos. This article will outline the importance of explainer videos for small businesses and provide strategies for creating and promoting them. By utilizing this marketing technique, small businesses can effectively demonstrate their value to their target customers, ultimately leading to business growth and success.

Why are explainer videos important for small businesses?

Explainer videos play a crucial role in marketing for small businesses by helping to remove the initial hurdle of making potential customers understand the value they offer. By visually demonstrating the features and benefits of their products or services, small businesses can capture the attention of their target audience and effectively communicate their unique selling points. The use of explainer videos is a game-changer for small businesses, as it allows them to convey their message in a captivating and persuasive manner. These videos visually represent the business’s offerings, making it easier for potential customers to grasp the value they provide. In a world where attention spans are shorter than ever, explainer videos offer an engaging and concise way to communicate complex ideas. By leveraging this powerful marketing tool, small businesses can effectively differentiate themselves from their competitors and leave a lasting impression on their target audience.

To create convincing explainer videos, small businesses should first identify their target audience and tailor the content accordingly. By understanding the needs and preferences of their potential customers, companies can create videos that resonate with them on a deeper level. Additionally, it is crucial to ensure that you produce a visually appealing professional video. A high-quality production will captivate viewers and establish credibility and trust in the business. Using short-form videos through marketing channels like Instagram, Twitter, and microsites. In one study, “46% of marketers who leverage short-form video consider it effective (HubSpot, Inc. 2023).”

Once you have created an explainer video, promoting it through various channels is crucial. Social media platforms like Facebook, Instagram, and YouTube are ideal for reaching a broad audience. Additionally, embedding the video on the business’s website or including it in email marketing campaigns can further enhance its visibility.

In conclusion, explainer videos are a powerful tool in the arsenal of small businesses looking to grow and thrive in today’s competitive market. By effectively communicating their value proposition through visually captivating content, companies can capture the attention of their target audience and drive growth. With careful planning and strategic promotion, explainer videos have the potential to be a game-changer for small businesses in 2023 and beyond.

How can you create compelling explainer videos?

1. Define your target audience: Before creating an explainer video, it’s essential to identify your target audience and understand their needs, preferences, and pain points. Clearly defining your target audience will help you tailor the content of the video to resonate with them effectively.
2. Keep it concise and engaging: Explainer videos should be short and to the point. Aim for 60-90 seconds to maintain viewer engagement. Use clear and concise language, captivating visuals, and a compelling script to keep your audience hooked throughout the video.
3. Highlight the value proposition: Focus on showcasing the unique value your business, product, or service offers. Highlight the problem you solve, the benefits you provide, and the positive impact on your customers’ lives or businesses.
4. Use professional voiceover and visuals: Invest in high-quality voiceover narration and visuals to create a polished and professional explainer video. Poor audio or visuals can undermine the credibility of your business and distract viewers from your message.

How can you promote your explainer videos effectively?

1. Utilize social media platforms: Share your explainer videos across various platforms that align with your target audience. Facebook, Instagram, LinkedIn, and YouTube are excellent platforms for reaching and engaging potential customers.
2. Optimize for search engines: Optimize your video titles, descriptions, and tags with relevant keywords to improve your video’s visibility in search engine results. Search engine optimization will increase the chances of your target audience discovering and watching your explainer videos.
3. Embed videos on your website: Integrate your explainer videos into your website’s landing pages or product/service pages. Leveraging your website with videos will provide visitors with engaging and informative content, increasing their understanding of your offerings and encouraging them to act.
4. Collaborate with influencers: Partner with influencers or industry experts to promote your explainer videos to their followers. Their endorsement and reach can significantly increase the exposure and credibility of your videos.

6 Mistakes to Avoid When Creating an Explainer Video

If you’re a small business owner looking to grow your business in 2023, incorporating demonstration videos into your marketing strategy is necessary. Creating and promoting explainer videos relevant to your business, product, or service can significantly impact your success. Explainer videos are an effective way to engage with your audience, building a deeper relationship and helping them understand the value of your brand. However, it’s important to note that simply having an explainer video is not enough. Many companies make unfortunate mistakes when creating their explainer videos, which can ultimately hinder their marketing efforts. To ensure your explainer video is effective, avoid these common pitfalls.

1. Overcomplicating the message: Keep your explainer video simple and to the point. Avoid using complex language or overwhelming visuals that may confuse your audience.
2. Neglecting the target audience: Understand your target audience and tailor your explainer video to their needs and preferences. Use language, visuals, and messaging that resonate with your specific audience.
3. Lack of a clear call to action: Your explainer video should guide viewers on what action to take next. Whether visiting your website, subscribing to your newsletter, or making a purchase, make sure to include a clear call to action at the end of the video.
4. Poor scriptwriting: A well-written script is crucial for a compelling explainer video. Avoid using jargon, lengthy explanations, or irrelevant information. Keep it concise, engaging, and focused on the key benefits of your product or service.
5. Ignoring the importance of visuals: Visuals are a powerful tool in an explainer video. Use high-quality graphics, animations, and illustrations that complement your message. Poorly designed visuals can distract or confuse viewers, so invest in professional design if needed.
6. Neglecting the importance of audio: Clear and professional audio is essential for a successful explainer video. Ensure that the voiceover or narration is of good quality and matches the tone and style of your brand. Background music or sound effects can also enhance the overall viewing experience.

Conclusion

Explainer videos are a powerful marketing tool that small businesses can utilize to communicate the value they provide to their target customers effectively. Small businesses can overcome the initial hurdle of customer understanding and drive business growth by creating compelling videos that highlight their unique selling points and promoting them through various channels. In an increasingly competitive market, investing in explainer videos can significantly capture potential customers’ attention and loyalty, ultimately leading to long-term success.

 

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Works Cited

1. 1. Collins, Alicia, and Megan Conley. 2021. The Ultimate Guide to Video Marketing. May 19. https://blog.hubspot.com/marketing/video-marketing.
   2. Hubspot, Inc. 2023. The Ultimate List of Marketing Statistics for 2022. January 01. https://www.hubspot.com/marketing-statistics.

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