Unpacking the Mystery: How Do URL Shorteners Work
Unpacking the Mystery: How Do URL Shorteners Work TL;DR In this article we cover the following: What is a URL shortener? How do they work? Are URL shorteners safe? Recommended services. Benefits of shortening your links. Critical Questions to Ask Yourself: Are you using link shorteners? Do you have a branded campaign via shared links? […]
VidCon 2023: The Ultimate Event for Content Creators-YouTube Replaces TikTok
VidCon 2023: The Ultimate Event for Content Creators-YouTube Replaces TikTok TL;DR Overview of the VidCon 2023 in Anaheim Why is VidCon Important to Marketers? YouTube returns as a sponsor Networking and Learning Opportunities Featured Creators and Influencers Latest Trends Critical Questions to Ask Yourself: Are you going to VicCon 2023? What is the one thing […]
Optimize Your SEO & Avoid Thin Content: A Guide to Great Website Management
Optimize Your SEO & Avoid Thin Content: A Guide to Great Website Management TL;DR Have you every come across a website that’s mostly list? We are looking at you Buzzfeed! That is thin content. Have you had the unfortunate experience of going to a news article that is mostly ads? All links? Any website you […]
The Benefits of Influencer Marketing: Help Consumers Talk about Your Brand
The Benefits of Influencer Marketing: Help Consumers Talk about Your Brand TL;DR A recommendation doesn’t go as far as a complaint. The reason is mainly due to bad customer services get’s more likes and views on social media. That said, if you have the right product and know your target audience you can leverage the […]
Don’t Get Caught in the Drip: Avoid Deceptive Drip Pricing Tactics
Don’t Get Caught in the Drip: Avoid Deceptive Drip Pricing Tactics TL;DR “Drip pricing is a pricing technique in which firms advertise only part of a product’s price and reveal other charges later as the customer goes through the buying process (Federal Trade Commission 2012).” Unfortunately, we’ve all experienced the euphoria of a great deal […]
Stay Ahead of the Curve: 4 Crucial Marketing Trends to Watch in 2023
Stay Ahead of the Curve: 4 Crucial Marketing Trends to Watch in 2023 TL;DR 2023 is right around the corner. Here’s a quick list of trends you can think about now while stuffing yourself full of holiday turkey and overtly-sweetened candies and snacks: Personalization: A Vital Element in Marketing Campaigns Enhancing the Customer Experience Through […]
6 Tips to Create an Effective Content Marketing Strategy for the Holidays
6 Tips to Create an Effective Content Marketing Strategy for the Holidays TL;DR Just a quick heads-up. It’s the holidays. If you waited until now to start up your holiday social media ideas, you are about a month late but not out of the race. We are here to get you back on track to […]
8 Essential Components for a Successful Website to Increase Visitor Retention
Uncovering the 8 Essential Components for a Successful Website to Increase Visitor Retention TL;DR It is no secret that having a website is essential for any business to remain competitive in the modern digital age, but simply having a website isn’t enough to guarantee success – it needs to be optimized to engage visitors and […]
Unlock the Power of Geofencing: How Does Geofencing Advertising Work
Unlock the Power of Geofencing: How Does Geofencing Advertising Work TL;DR Geofencing is a tool that businesses can use to target customers in specific geographic areas with personalized content, and it is becoming increasingly popular in digital marketing. Here is the agenda: What Is Geofencing? Types of Geofences Creating and Managing Geofences Goals of Geofencing […]
7 Tips to Improve Your Recruitment Marketing for a Broader Pool of Talent
7 Tips to Improve Your Recruitment Marketing for a Broader Pool of Talent TL;DR Organizations should use a holistic approach that focuses on educating and attracting top talent. Whether you are just getting started or looking to improve your existing recruitment marketing strategy, here are seven powerful tips to help you reach a broader talent […]